In the service department, conversations are rarely easy — you’re not selling dreams, you’re often delivering unexpected costs. And that makes customers naturally defensive.
 
This course introduces a powerful mindset shift: using “no”-oriented questions to lower resistance, build trust, and guide customers to make informed decisions — without pressure. Through realistic examples and practical phrasing for VHC conversations, you’ll learn how to:
  •  Reduce pushback by making “no” feel safe
  •  Present red and amber items without sounding like a hard sell
  •  Use tactical empathy to connect with customer concerns
  •  Turn routine calls into trust-building moments
  •  Frame future maintenance as a smart decision, not a burden
 
Whether you’re new to service or looking to fine-tune your customer communication, this course gives you immediately usable tools that improve outcomes and relationships alike.